EARNINGS RELEASE

99.1 For Further Information Contact
Harry J. Cynkus
(404) 888-2922


FOR IMMEDIATE RELEASE

ROLLINS, INC. REPORTS FOURTH QUARTER AND FULL-YEAR
FINANCIAL RESULTS


o 16th consecutive quarter of improved earnings results.
o Net Income up 60.6% to $6.0 million for the fourth quarter.
o Revenue increased 3.0% for the quarter.
o Earnings Per Share rose $.20 to $.80 for the year, a 33.3% increase.
o Cash and Marketable Securities increased 112.5% to $81.4 million

ATLANTA, GEORGIA, February 17, 2004: Rollins, Inc. (NYSE:ROL), a premier North
American consumer services company, today reported unaudited financial results
for its fourth quarter and year ended December 31, 2003.

The Company reported an increase in net income of 60.6% to $6.0 million or $0.13
per diluted share for the fourth quarter compared to $3.7 million or $0.08 per
diluted share for the same period in 2002. Net income for the quarter included
gains from the sale of assets of $1.0 million net of tax, or $0.02 per share,
which was partially offset by a year-to-date adjustment in the effective state
income tax rate of $0.3 million. Revenue for the quarter grew 3.0% to $158.5
million compared to $153.9 million for the quarter ended December 31, 2002.

Net income for the year climbed 36.2% to $36.9 million or $0.80 per diluted
share compared to net income of $27.1 million or $0.60 per diluted share for
2002. Revenues increased to $677.0 million for the year compared to $665.4
million for the prior year.

Rollins' balance sheet showed marked improvement with total assets increasing to
$352.8 million and stockholder's equity growth to $139.9 million. The Company
ended the year with cash and marketable securities of $81.4 million, up 112.5%
over last year.

Gary W. Rollins, President and Chief Executive Officer of Rollins, Inc. stated,
"We are very pleased with the progress the Company continued to make during our
fourth quarter, which has traditionally been our slowest quarter. The overall
improvement in revenue and net income results for the quarter and full year
reflect the actions Orkin has taken to emphasize sales growth and productivity
improvement. Our strong cash flow allowed us to make a voluntary cash
contribution of $9.8 million to the pension fund in the fourth quarter bringing
our total contribution to $14.8 million for the year, strengthening the funding
of the plan."

Mr. Rollins continued, "Our new sales and marketing organization is having a
positive impact for our Company. As an example, in the summer of 2003, we began
testing our mosquito control program in the Northern U.S. and Canada. The West
Nile virus continues to spread and consumers are increasingly concerned about
its potential health risks. Orkin is working with various health and government
officials to offer this service including the Canadian provincial authorities in
the southwestern and northeastern regions of Ontario."

"Additionally, our Gold Medal Program was introduced this past year, which
provides our high-end commercial customers with a comprehensive service program
to meet their special needs. The food manufacturing and processing industry has
very specific reporting and regulatory requirements that Orkin is uniquely
capable of providing. We expect this comprehensive service offering will play an
important role in our commercial growth in the future."

Mr. Rollins concluded, "Everyone at Rollins and Orkin is excited about the
opportunities that we have to grow our businesses while improving profitability.
We will continue to introduce sales and service initiatives to increase our
revenue and improve productivity during 2004."

Rollins, Inc. is one of the nation's largest consumer services companies.
Through its wholly owned subsidiary, Orkin, Inc., the Company provides essential
pest control services and protection against termite damage, rodents and insects
to approximately 1.6 million customers in the United States, Canada and Mexico
from over 400 locations. You can learn more about Orkin by visiting our Web
sites at www.orkin.com and www.rollins.com. You can also find this and other
news releases at www.rollins.com by accessing the news releases button.

CAUTION CONCERNING FORWARD-LOOKING STATEMENTS
The above release contains statements that constitute "forward-looking
statements" within the meaning of the Private Securities Litigation Reform Act
of 1995. The actual results of the Company could differ materially from those
indicated by the forward-looking statements because of various risks and
uncertainties, including without limitation, general economic conditions; market
risk; changes in industry practices or technologies; the degree of success of
the Company's pest and termite process reforms and pest control selling and
treatment methods; the Company's ability to identify potential acquisitions;
climate and weather trends; competitive factors and pricing practices; the cost
reduction benefits of the corporate restructuring may not be as great as
expected or eliminated positions may have to be reinstated in the future;
potential increases in labor costs; uncertainties of litigation; and changes in
various government laws and regulations, including environmental regulations.
All of the foregoing risks and uncertainties are beyond the ability of the
Company to control, and in many cases the Company cannot predict the risks and
uncertainties that could cause its actual results to differ materially from
those indicated by the forward-looking statements.