ROLLINS, INC. 4TH QUARTER DIVIDEND PRESS RELEASE

Published on January 30, 2004

Exhibit 99.1 For Further Information Contact
Harry J. Cynkus (404) 888-2922


FOR IMMEDIATE RELEASE




ROLLINS, INC. INCREASES DIVIDEND BY 20 PERCENT


ATLANTA, GEORGIA, January 27, 2004: Rollins, Inc., a nationwide consumer
services company (NYSE:ROL), announced today that the Board of Directors
approved a 20% increase in the Company's quarterly dividend on January 27, 2004.
The increased regular quarterly dividend of $0.06 per share will be payable
March 10, 2004 to stockholders of record at the close of business February 10,
2004. The Company's new annual dividend rate is $0.24.

Rollins, Inc. is one of the nation's largest consumer services companies.
Through its wholly-owned subsidiary, Orkin, Inc., the Company provides essential
pest control services and protection against termite damage, rodents and insects
to approximately 1.6 million customers in the United States, Canada and Mexico
from over 400 locations. You can learn more about Orkin by visiting our Web
sites at www.orkin.com and www.rollins.com.




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