Exhibit 99.1                                     For Further Information Contact
                                                  Harry J. Cynkus (404) 888-2922


FOR IMMEDIATE RELEASE

                      ROLLINS, INC. REPORTS STOCK BUY-BACK


ATLANTA, GEORGIA, January 4, 2005: Rollins, Inc., a nationwide consumer services
company  (NYSE Ticker  Symbol - ROL),  reported  that during its fourth  quarter
ended  December 31, 2004 it had  purchased  for cash 38,000 shares of its $1 par
value  common  stock.  The  Board of  Directors  previously  approved  a program
authorizing  the  repurchase  of up to 2.0 million  shares.  Since the program's
inception, 1,388,316 shares have been repurchased, and 611,684 additional shares
may be purchased  under this  program.  The program does not have an  expiration
date.

Rollins,  Inc.  is one of the  nation's  largest  consumer  services  companies.
Through its wholly owned  subsidiaries,  Orkin,  Inc. and Western Pest Services,
the Company  provides  essential pest control  services and  protection  against
termite damage,  rodents,  and insects to approximately 1.7 million customers in
the United States,  Canada,  and Mexico from over 400  locations.  You can learn
more about Orkin by visiting our websites at www.orkin.com and  www.rollins.com.
You can also find this and other news releases at  www.rollins.com  by accessing
the news releases button.



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