Exhibit 99.1                                     For Further Information Contact
                                                   Harry J. Cynkus (404)888-2922


FOR IMMEDIATE RELEASE




       Rollins, Inc. Announces Agreement to Acquire Western Pest Services

ATLANTA,  GEORGIA,  March 8, 2004 - Rollins,  Inc. (NYSE:  ROL), a premier North
American consumer  services company,  today announced that it has entered into a
definitive purchase agreement to acquire, through a purchase of assets, the pest
control business and certain ancillary  operations of Western  Industries,  Inc.
and its  affiliates.  The  aggregate  consideration  will be paid in cash and is
expected to be approximately $105 - $110 million. The transaction is expected to
close in the second quarter,  subject to Hart-Scott-Rodino  approval,  and other
conditions.

Since its founding in 1928,  Western Pest Services has been a pioneer and leader
in the pest control  business and today ranks as the 8th largest  company in the
industry.  Based in Parsippany,  N.J., the Company provides pest elimination and
prevention to homes and  businesses to over 130,000  customers  from New York to
Virginia with additional  operations in Georgia and Florida.  You can learn more
about Western by visiting their Web site at www.westernpest.com.

Gary W. Rollins,  President and Chief Executive Officer of Rollins,  Inc., said,
"We are very  excited  to  announce  this  agreement.  By adding  Western to our
company we will  further  enhance our presence in the  Northeast.  Western is an
exceptional  company  and one that is well  known  and  recognized  for  quality
service  among its  customers.  They have a wonderful  group of employees and we
know they will make a meaningful contribution to our operations."

Robert A.  Sameth,  President of Western Pest  Services,  stated,  "We have long
admired  Rollins not only for its  operations but also for the success they have
had with previous acquisitions.  It was most important to us that we become part
of an  organization  that  shares the same  standards  that we do in valuing its
customers and associates.  Rollins  exemplifies  these  principles,  both in its
commitment to excellent service to its customers and in the positive environment
it provides  for its  employees.  We believe  this  transaction  will  provide a
successful  relationship between our companies and are happy to be part of their
team."

About Rollins

Rollins,  Inc.  is one of the  nation's  largest  consumer  services  companies.
Through its wholly owned subsidiary, Orkin, Inc., the Company provides essential
pest control services and protection against termite damage, rodents and insects
to approximately 1.6 million  customers in the United States,  Canada and Mexico
from over 400  locations.  You can learn more about  Orkin by  visiting  our Web
sites at www.orkin.com and www.rollins.com.

CAUTION CONCERNING FORWARD-LOOKING STATEMENTS

The  above  release   contains   statements  that  constitute   "forward-looking
statements" within the meaning of the Private  Securities  Litigation Reform Act
of 1995. These statements  include statements  regarding the timing,  nature and
expected  benefits of the  proposed  transaction.  Actual  results  could differ
materially from those indicated due to the following and other risks:  There can
be no  guarantee  that all  conditions  to  closing  will be  satisfied  and the
anticipated  timing of the transaction is subject to delay,  including delay due
to regulatory and other considerations;  the benefits of the transaction may not
be  achieved  for any of a number  of  reasons,  including  integration  issues,
competition in the market and general economic factors.