UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT
                       PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

       Date of Report (Date of earliest event reported): February 17, 2004

                                     1-4422
                            (Commission File Number.)


                   ------------------------------------------


                                  ROLLINS, INC.
             (Exact name of registrant as specified in its charter)


               Delaware                              51-0068479
  (State or other jurisdiction of       (I.R.S. Employer Identification No.)
   incorporation or organization)


                   2170 Piedmont Road, N.E., Atlanta, Georgia
                    (Address of principal executive offices)

                                      30324
                                   (Zip Code)


                                 (404) 888-2000
              (Registrant's telephone number, including area code)


                   ------------------------------------------








ITEM 7.  Financial Statements and Exhibits.

           ( c )  Exhibits.

                  (99.1) The Registrant's Press Release dated February 17, 2004.

ITEM 9.  Regulation FD Disclosure.

     On February 17, 2004,  Rollins,  Inc., a premier  North  American  consumer
services company (NYSE Ticker Symbol - ROL), today reported unaudited  financial
results for its fourth quarter and year ended December 31, 2003.







                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                  ROLLINS, INC.


Date:  February 17, 2004           By:  /s/ Gary W. Rollins
                                       -----------------------------------------
                                        Gary W. Rollins
                                        Chief Executive Officer, President
                                        and Chief Operating Officer





Date:  February 17, 2004           By:  /s/ Harry J. Cynkus
                                       -----------------------------------------
                                         Harry J. Cynkus
                                         Chief Financial Officer and Treasurer