UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT
                       PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

       Date of Report (Date of earliest event reported): January 29, 2004

                                     1-4422
                            (Commission File Number.)


                   ------------------------------------------


                                  ROLLINS, INC.
             (Exact name of registrant as specified in its charter)


                Delaware                                51-0068479
     (State or other jurisdiction of       (I.R.S. Employer Identification No.)
      incorporation or organization)


                   2170 Piedmont Road, N.E., Atlanta, Georgia
                    (Address of principal executive offices)

                                      30324
                                   (Zip Code)


                                 (404) 888-2000
              (Registrant's telephone number, including area code)


                   ------------------------------------------








ITEM 7.  Financial Statements and Exhibits.

            ( c )  Exhibits.

                   (99.1) The Registrant's Press Release dated January 27, 2004.

ITEM 9.  Regulation FD Disclosure.

     On January 27, 2004,  Rollins,  Inc.,  a premier  North  American  consumer
services  company (NYSE Ticker Symbol - ROL),  announced today that the Board of
Directors approved a 20% increase in the Company's quarterly dividend on January
27, 2004. The increased  regular  quarterly  dividend of $0.06 per share will be
payable  March 10,  2004 to  stockholders  of  record  at the close of  business
February 10, 2004.








                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                  ROLLINS, INC.


Date:  January 29, 2004             By:  /s/ Gary W. Rollins
                                         ---------------------------------------
                                         Gary W. Rollins
                                         Chief Executive Officer, President
                                         and Chief Operating Officer





Date:  January 29, 2004             By:  /s/ Harry J. Cynkus
                                         ---------------------------------------
                                         Harry J. Cynkus
                                         Chief Financial Officer and Treasurer